Exploring Creative Minds: A Conversation with Stephen Elrod and Saana Baker

I’m pleased to share my conversation with Stephen Elrod, the Executive Vice President and Creative Director of Lee Jofa and Brunschwig & Fils, at the Kravet showroom!

“Stephen Elrod, the Executive Vice President and Creative Director of Lee Jofa and Brunschwig & Fils, and Saana Baker, the visionary behind The Textile Eye, examined the intricacies of design and textiles at the Kravet showroom during the San Francisco Design Center’s Spring Market. Their conversation illuminated the profound thought, inspiration, and meticulous craftsmanship that lie behind every aesthetic creation. From the inception of an idea to its manifestation in the tangible world, Elrod and Baker unveiled the secrets behind designing a textile collection. Lee Jofa and Brunschwig & Fils both churn out approximately 10 collections annually, each comprising an extensive array of roughly 40 SKUs.”

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